Gruff Brand Identity 2019

Description

This graphic design project for Gruff showcases stacked grey paper stationery cards arranged across a split grey concrete and dark green backdrop. The cards feature a textured surface finish with the brand name Gruff displayed in crisp white typography. The top card is slightly angled, creating a dynamic compositional layer above the underlying cards. The lighting is even and flat, emphasizing the clean geometric lines and tactile paper qualities. The overall presentation is sharp, minimal, and professional.