Gruff Brand Identity 2019

Description

This graphic design project for Gruff showcases stacked grey paper stationery cards arranged across a split grey concrete and dark green backdrop. The cards feature a textured surface finish with the brand name Gruff displayed in crisp white typography. The top card is slightly angled, creating a dynamic compositional layer above the underlying cards. The lighting is even and flat, emphasizing the clean geometric lines and tactile paper qualities. The overall presentation is sharp, minimal, and professional.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Background

Solid Colour

Context

Website / Web