Gruff Brand Identity 2019

Description

A minimalist brand identity presentation for Gruff featuring a rectangular card placed across a two-tone grey surface. The card displays the word gruff in clean lowercase white typography. The composition is structured with clean geometric lines, contrasting a textured stone or concrete surface on the left with a smooth solid plane on the right. Soft directional lighting casts subtle shadows, creating depth and highlighting the tactile qualities of the materials.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, 3D render / CGI

Color

Background

Stone Texture

Context

Advertising Campaign