Gruff Brand Identity 2019

Description

This graphic design project for Gruff showcases clean minimalist packaging and brand identity materials. The composition features a flat lay of rectangular grey packages arranged in a grid pattern. Each package displays clean white typography with the brand name Gruff, separated by vibrant green spines. The background is divided vertically between a rich green surface and a textured grey surface, creating a bold geometric contrast. The top-down lighting emphasizes the clean lines and structured arrangement of the branding materials.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic, Symmetrical

Techniques

Typography

Color

Background

Solid Colour

Context

Advertising Campaign