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Brand
Gruff
ProjectBrand Identity
Top-down view of Gruff brand identity packages with white typography on grey boxes against green and grey split backgrounds

Gruff Brand Identity 2019

Associated creatives

TM
TMGraphic Design

Tags

gruff brandingbrand identitygruff packagingproduct packaginggruff logowhite typographypackaging design

Description

This graphic design project for Gruff showcases clean minimalist packaging and brand identity materials. The composition features a flat lay of rectangular grey packages arranged in a grid pattern. Each package displays clean white typography with the brand name Gruff, separated by vibrant green spines. The background is divided vertically between a rich green surface and a textured grey surface, creating a bold geometric contrast. The top-down lighting emphasizes the clean lines and structured arrangement of the branding materials.