Gruff Brand Identity 2019

About

This brand identity project for Gruff features a central grey folder displaying the brand name in clean white typography. The presentation is arranged as a flat lay on a split surface of deep green and textured grey. Stacks of interior photographic prints featuring architectural and interior design elements fan out from underneath the folder to the left. A slender green elastic band rests on the grey surface to the right. The composition employs a balanced editorial layout with clean, natural lighting.