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BrandGruff
ProjectBrand Identity
A grey brand identity folder with the text gruff on it resting on a split green and grey surface next to photographic prints and a green band

Gruff Brand Identity 2019

Associated creatives

TM
TMGraphic Design

Tags

gruff brand identity packaginggruff packagingbrand identity packaginggrey foldergruff brand identitygruff

Description

This brand identity project for Gruff features a central grey folder displaying the brand name in clean white typography. The presentation is arranged as a flat lay on a split surface of deep green and textured grey. Stacks of interior photographic prints featuring architectural and interior design elements fan out from underneath the folder to the left. A slender green elastic band rests on the grey surface to the right. The composition employs a balanced editorial layout with clean, natural lighting.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Typography

Color

Medium Grey (50%)
Forest Green (30%)
Silver (20%)

Context

Advertising Campaign, E-commerce / Product