BrandGruff
ProjectBrand Identity

Gruff Brand Identity 2019
Associated creatives
Tags
Description
A clean product shot displays a stack of light grey notebooks resting on a neutral grey surface. Each notebook features white typography spelling the brand name Gruff across the cover. A vibrant green elastic band vertically secures the closed notebooks. The composition is captured with soft, even lighting that highlights the paper textures and modern minimal design.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography
Color
Medium Grey (80%)
Lime (20%)
Background
Grey Seamless
Context
E-commerce / Product