GR10K 'Incognito' Fall 2024 Ad Campaign 2024

Description

An elderly woman is captured in a striking editorial portrait for the GR10K Incognito Fall 2024 ad campaign, photographed by Salvatore Caputo with art direction by Luigi Alberto Cippini and styling by Francesca Cisani. She wears an oversized teal technical jacket over a blue collared shirt, accessorized with a string of pearls and a metallic face mask that partially obscures her features. Her hands are clasped tightly near her chest, displaying a thin gold bracelet. The scene is set indoors against a dark wooden cabinet adorned with framed photographs and glassware, creating a moody, atmospheric composition.

Style

Editorial, Vertical, Moody, Gritty

Industries

Streetwear

Color

Background

Living Room

Context

Advertising Campaign