GR10K 'Incognito' Fall 2024 Ad Campaign 2024

Description

This editorial image for the GR10K 'Incognito' Fall 2024 ad campaign features an elderly woman wearing a pale mask secured with tape and multiple strands of pearl necklaces. Photographed by Salvatore Caputo with art direction by Luigi Alberto Cippini and styling by Francesca Cisani, the composition captures a moody, intimate atmosphere with dark, muted tones and heavy grain texture. The subject reclines against a dark, textured surface under low-key lighting that accentuates the dramatic mood.

Style

Editorial, Horizontal, Moody, Grainy, Raw

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Designer Fashion

Color

Context

Advertising Campaign