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  • ·GR10K Incognito Fall 2024 Ad Campaign Editorial
BrandGR10K
Project'Incognito' Fall 2024 Ad Campaign
An older woman wearing a face mask and brown jacket sitting indoors with a black dog for the GR10K Incognito campaign.

GR10K 'Incognito' Fall 2024 Ad Campaign 2024

Associated creatives

Luigi Alberto Cippini
Luigi Alberto CippiniArt Director
Salvatore Caputo
Salvatore CaputoPhotographer
Francesca Cisani
Francesca CisaniStylist

Tags

older woman wearing face maskolder womanwoman wearing face maskface maskbrown fleece jacketbrown jacketfleece jacket

Description

An older woman sits indoors wearing a brown fleece jacket, dark trousers, layered necklaces, gloves, and a textured face mask in this editorial image for the GR10K Incognito Fall 2024 ad campaign photographed by Salvatore Caputo, with art direction by Luigi Alberto Cippini and styling by Francesca Cisani. A black dog sits beside her in a dimly lit domestic living room setting with framed pictures hanging on the wall in the background. The low-key lighting and dramatic framing create a theatrical atmosphere.

Style

Editorial, Vertical, Moody, Monochrome

Industries

Designer Fashion

Color

Chocolate (50%)
Jet Black (50%)

Background

Living Room

Context

Advertising Campaign