GR10K 'Incognito' Fall 2024 Ad Campaign 2024

Description

This image for the GR10K "Incognito" Fall 2024 ad campaign features gloved hands unboxing or revealing a white envelope holding a printed photograph. The photograph inside depicts an older person and a younger person posing amongst lush green leaves. The outer envelope displays a processing label with visible handwritten markings and stamps, adding an archival texture to the composition. Art direction is led by Luigi Alberto Cippini, with photography by Salvatore Caputo and styling by Francesca Cisani. The overhead composition highlights tactile details like the textile gloves and paper finishes against a clean white surface.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film

Industries

Designer Fashion

Color

Background

White Seamless

Context

Advertising Campaign