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BrandGIGANT
ProjectBrand Identity
Three posters promoting GIGANT brand affixed to a weathered concrete wall under an overpass with pillars and shadows casting across the ground

GIGANT Brand Identity 2021

Associated creatives

Zware Jongens
Zware JongensGraphic Design
Buro Bonito
Buro BonitoPhotography

Tags

gigant postersgigant brand identityposters on concrete wallbrand posterspromotional postersconcrete wall

Description

Three promotional posters for the GIGANT brand are wheat-pasted onto a weathered concrete wall in an urban setting beneath an overpass. Strong geometric shadows cut across the ground and wall from nearby concrete pillars, creating high contrast. The posters feature minimalist graphic design, including large serif typography, a product shot of a bottled beverage, and a fashion image showing a person in yellow attire. The composition captures the street-level application of the brand identity project.

Style

Horizontal, Commercial, Warm, Clean

Industries

Alcoholic Beverages

Background

Road

Context

Out of Home (OOH)