Country Road Gemma Ward 2024

About

This fashion campaign image for Country Road features model Gemma Ward posing alongside a massive, oversized black duffel bag bearing the brand's logo. Ward wears a minimal dark dress paired with gloves and heels, leaning casually against the oversized prop. The shot is captured in a clean, neutral studio environment with soft lighting that defines the surreal scale of the accessories. Simon Eeles served as the photographer for the project, with fashion styling by Maddy McKee and Sarah Seferis.