Gap Holiday 2024 Ad Campaign 2024

Description

This portrait from the Gap Holiday 2024 ad campaign features two young boys posing together against a neutral corner background in a studio setting. The boy on the left wears a blue sweater, yellow cap, and dark trousers with a flannel shirt tied around his waist, while the boy on the right is seated on a wooden stool wearing a pink sweater and a white beanie with dark trousers. A string of multi-colored holiday lights runs across the floor in the foreground. The image was styled by Caroline Newell with hair by Rachel Lee, makeup by Homa Safar, and set design by Colin Donahue, under the creative direction of Calvin George Leung and directed by photographer Samuel Bradley.

Style

Vertical, Commercial, Clean, Golden Hour

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign