Gap Holiday 2024 Ad Campaign 2024

About

A man wearing glasses, a brown cap, a dark green sweater over a blue shirt, and blue jeans is seated on a wooden stool while playing an acoustic guitar. A string of multicoloured holiday lights is laid out on the floor in front of him. The scene is set against a plain, neutral-toned seamless studio background with clean lighting. This image is part of the Holiday 2024 ad campaign for Gap, photographed and directed by Samuel Bradley with styling by Caroline Newell.