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BrandGap
ProjectHoliday 2024 Ad Campaign
Man seated on wooden stool playing acoustic guitar against plain background with string lights

Gap Holiday 2024 Ad Campaign 2024

Associated creatives

Calvin George Leung
Calvin George LeungCreative Director
Samuel Bradley
Samuel BradleyPhotographer & Director
Caroline Newell
Caroline NewellStylist
Rachel Lee
Rachel LeeHair
Homa Safar
Homa SafarMakeup
Colin Donahue
Colin DonahueSet Designer

Tags

man playing acoustic guitarman playing guitaracoustic guitarmanguitargreen sweaterblue jeansbrown capglasses

Description

A man wearing glasses, a brown cap, a dark green sweater over a blue shirt, and blue jeans is seated on a wooden stool while playing an acoustic guitar. A string of multicoloured holiday lights is laid out on the floor in front of him. The scene is set against a plain, neutral-toned seamless studio background with clean lighting. This image is part of the Holiday 2024 ad campaign for Gap, photographed and directed by Samuel Bradley with styling by Caroline Newell.

Style

Vertical, Commercial, Warm, Minimalist

Techniques

Natural light

Industries

High Street Fashion

Color

Forest Green (30%)
Denim (40%)
Chocolate (30%)

Background

White Seamless

Context

Advertising Campaign