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Black man with afro wearing a green sweater and light wash jeans seated against a pale wall holding holiday string lights.

Gap Holiday 2024 Ad Campaign 2024

About

This portrait from the Gap Holiday 2024 ad campaign features a Black man with an afro and facial hair, seated on the floor against a neutral pale wall. He wears an olive green crewneck sweater, light wash denim jeans, and light brown western cowboy boots. A string of holiday fairy lights is draped across his knee and hand, adding a subtle seasonal detail. The lighting is soft and even, highlighting the textures of his clothing and hair in a commercial studio setting.

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Background

White Seamless

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Advertising Campaign