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  • ·Gap Holiday 2024 campaign portrait of man with string lights
BrandGap
ProjectHoliday 2024 Ad Campaign
Black man with afro wearing a green sweater and light wash jeans seated against a pale wall holding holiday string lights.

Gap Holiday 2024 Ad Campaign 2024

Associated creatives

Calvin George Leung
Calvin George LeungCreative Director
Samuel Bradley
Samuel BradleyPhotographer & Director
Caroline Newell
Caroline NewellStylist
Rachel Lee
Rachel LeeHair
Homa Safar
Homa SafarMakeup
Colin Donahue
Colin DonahueSet Designer

Tags

black man seatedblack manman seatedgreen sweaterlight wash jeanscowboy bootsholiday string lights

Description

This portrait from the Gap Holiday 2024 ad campaign features a Black man with an afro and facial hair, seated on the floor against a neutral pale wall. He wears an olive green crewneck sweater, light wash denim jeans, and light brown western cowboy boots. A string of holiday fairy lights is draped across his knee and hand, adding a subtle seasonal detail. The lighting is soft and even, highlighting the textures of his clothing and hair in a commercial studio setting.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Forest Green (50%)
Denim (50%)

Background

White Seamless

Context

Advertising Campaign