Gap Holiday 2024 Ad Campaign 2024

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This portrait from the Gap Holiday 2024 ad campaign, photographed by Samuel Bradley, features two women posing closely together on a neutral set. The standing woman wears a vibrant blue crewneck sweater and a blue baseball cap featuring the Gap logo, while the seated woman wears a yellow knit sweater with denim cuffs and dark denim jeans. Styling was provided by Caroline Newell, with hair by Rachel Lee, makeup by Homa Safar, and set design by Colin Donahue under creative direction by Calvin George Leung. The lighting is clean and even, highlighting the rich textures of the knitwear and denim against the pale studio backdrop.