Gap Holiday 2024 Ad Campaign 2024

About

A diverse group of nine individuals are gathered together in a studio setting for Gap's Holiday 2024 ad campaign, directed by Calvin George Leung and photographed by Samuel Bradley with styling by Caroline Newell. The subjects are casually posed, seated on a tiered minimalist platform against a neutral background. They wear a vibrant mix of colorful sweaters, denim trousers, and caps, creating a lively and energetic composition under clean studio lighting. Hair and makeup are styled by Rachel Lee and Homa Safar, with set design by Colin Donahue.