Brand Identity 2020

Description

This image displays a wide outdoor billboard mounted on a rustic wooden wall, showcasing a striking branding and festival poster campaign by G2K. The display features a series of vertical panels combining high-contrast lime yellow backgrounds with grey sections containing bold black typography and photographic imagery. The layout incorporates geometric elements and sans-serif lettering across multiple repeating poster units. The lighting is diffused daylight, capturing the physical texture of the paper pasted onto the wooden backing and the surrounding urban street surface.

Style

Editorial, Horizontal, Clean, Graphic

Techniques

Typography, Screen print / silkscreen

Color

Background

Street

Context

Out of Home (OOH)