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  • ·FRAME Spring 2024 Ad Campaign featuring Amelia Gray
BrandFRAME
ProjectSpring 2024 Ad Campaign
Amelia Gray wearing a white bikini top and denim shorts reclining against a warm-toned wooden wall in a FRAME ad campaign.

FRAME Spring 2024 Ad Campaign 2024

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Amelia Gray
Amelia GrayModel
Mel Ottenberg
Mel OttenbergStylist
Chateau Marmont in West Hollywood.
Chateau Marmont in West Hollywood.Location

Tags

amelia graywoman recliningwhite bikini topbikini topdenim shortsblue denim shortsshorts

Description

Amelia Gray reclines on a carpeted surface against a smooth wood-paneled wall for FRAME's Spring 2024 ad campaign, photographed by Erik Torstensson with styling by Mel Ottenberg. She wears a white triangle bikini top paired with distressed blue denim shorts. Large white capital letters spelling FRAME are overlaid across the lower portion of the frame against the textured carpet. The lighting is low-key and directional, accentuating the contours of the subject and casting soft shadows across the warm interior setting.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Pure White (20%)
Denim (50%)

Background

Wood Texture

Context

Advertising Campaign