Brand
ProjectSpring 2024 Ad Campaign

FRAME Spring 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Amelia Gray reclines on a carpeted surface against a smooth wood-paneled wall for FRAME's Spring 2024 ad campaign, photographed by Erik Torstensson with styling by Mel Ottenberg. She wears a white triangle bikini top paired with distressed blue denim shorts. Large white capital letters spelling FRAME are overlaid across the lower portion of the frame against the textured carpet. The lighting is low-key and directional, accentuating the contours of the subject and casting soft shadows across the warm interior setting.
