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  • ·FRAME Spring 2024 Ad Campaign featuring Amelia Gray
BrandFRAME
ProjectSpring 2024 Ad Campaign
Amelia Gray wearing a black bikini top and light blue denim jeans lying on a dark carpet for FRAME spring 2024 campaign

FRAME Spring 2024 Ad Campaign 2024

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Amelia Gray
Amelia GrayModel
Mel Ottenberg
Mel OttenbergStylist
Chateau Marmont in West Hollywood.
Chateau Marmont in West Hollywood.Location

Tags

amelia graymodel amelia graywoman in black bikini topblack bikini topbikini toplight blue denim jeansblue denim jeansdenim jeansjeans

Description

Amelia Gray lies reclined on a dark carpeted surface, captured from a high-angle perspective for the FRAME spring 2024 ad campaign. Photographed by Erik Torstensson with creative direction by Erik Torstensson and styling by Mel Ottenberg, the model wears a black triangle bikini top paired with light blue button-fly denim jeans. Bold white typography reading FRAME spans the lower portion of the frame. The intimate portrait style highlights clean lighting and textural contrast between the dark backdrop and light denim.

Style

Horizontal, Commercial, Clean

Techniques

Flash

Industries

High Street Fashion

Color

Jet Black (50%)
Denim (50%)

Background

Metal Texture

Context

Advertising Campaign