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  • ·FRAME Spring 2024 Ad Campaign with Amelia Gray
BrandFRAME
ProjectSpring 2024 Ad Campaign
Model Amelia Gray lying on white bedsheets holding a denim garment for FRAME

FRAME Spring 2024 Ad Campaign 2024

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Amelia Gray
Amelia GrayModel
Mel Ottenberg
Mel OttenbergStylist
Chateau Marmont in West Hollywood.
Chateau Marmont in West Hollywood.Location

Tags

amelia grayamelia gray modelwoman lying on bedwoman holding denimdenim garmentblue denim

Description

Model Amelia Gray is featured in the Spring 2024 ad campaign for FRAME, photographed by Erik Torstensson. She is lying on a bed draped in crisp white sheets, casually holding up a piece of blue denim apparel. The composition is captured in a horizontal orientation with direct flash lighting creating a clean, high-contrast aesthetic against the white bedding. Bold white typography spelling out the brand name FRAME is layered across the lower portion of the image.

Style

Horizontal, Commercial, Clean, Polished

Techniques

Flash

Industries

High Street Fashion

Color

Denim (50%)

Background

Bedroom

Context

Advertising Campaign