fraenk Brand Identity 2026

Description

A vibrant neon-yellow brand identity poster for fraenk is held up against a backdrop of industrial stainless steel washing machines in a laundromat. The poster features a bold, custom sans-serif typography specimen displaying upper and lowercase letters, numbers, and punctuation, with the brand name integrated directly into the character sequence. The bottom section includes smaller informational typography specifying the custom Greed typeface alongside a simple graphic illustration of two yellow gift boxes with black ribbons. The shot is captured with crisp direct lighting, emphasizing the saturated yellow paper against the reflective metallic surfaces of the laundry equipment.

Style

Vertical, Commercial, Saturated, Graphic

Techniques

Typography, Hard Light

Industries

Telecommunications

Color

Context

Advertising Campaign