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Brandfraenk
ProjectBrand Identity
Yellow smartphone keychain with cartoon muscular flexing arms and a smiley face on a black screen, suspended from a metal keyring.

fraenk Brand Identity 2026

Associated creatives

Make Studio
Make StudioDesign
Ronja Overländer
Ronja OverländerIllustration

Tags

yellow smartphone keychainsmartphone keychainyellow keychainkeychaincartoon smartphonesmartphone with flexing armsflexing cartoon armsmuscular arms

Description

A brand identity visual created for mobile provider fraenk, showcasing a stylized yellow smartphone-shaped keychain suspended from a dark metal ring and chain. The central phone figure features a solid black display accented by a simple yellow smiley face icon. Bold white cartoon arms with strong flexed biceps extend outward from each side of the yellow casing. Designed by Make Studio with illustrations by Ronja Overländer, the graphic object floats against a clean, neutral taupe studio background.

Style

Vertical, Commercial, playful, Graphic

Techniques

3D render / CGI

Industries

Telecommunications

Color

Lemon (50%)
Jet Black (30%)
Pure White (20%)

Background

Solid Colour

Context

Advertising Campaign