fraenk Brand Identity 2026

Description

This animated typographic video presents the brand identity for fraenk, featuring a sequence of shifting German keywords rendered in a clean, modern sans-serif typeface. The composition employs a minimalist aesthetic with a neutral grey background where individual words transition between prominent black text and subtle grey styling. Created as part of the Brand Identity project by Make Studio and Ronja Overländer, the motion graphics highlight core brand values through minimalist typography. The vertical video format maintains a crisp, uncluttered visual rhythm centered around the moving text hierarchy.