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Three billboards mounted on a weathered grey wall display Four Pillars gin advertising posters featuring a seated man in an olive suit and a gin bottle.

Tomas Friml, Photographer, Melbourne

Associated creatives

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Description

This outdoor advertising installation features three large posters mounted side-by-side in black metal frames against a weathered grey concrete wall above a concrete sidewalk. The left poster depicts a man in his 20s wearing an olive green suit seated on a chair, holding a red cocktail glass while red liquid splashes near his head, accompanied by a smaller gin bottle on a pedestal. The middle poster showcases a single Four Pillars gin bottle resting on a transparent acrylic plinth against a warm peachy-tan backdrop with bold typographic elements. The right poster displays a rippling metallic dark magenta water pattern beneath the Four Pillars logo. All three posters incorporate consistent branding typography and graphic layouts. The entire composition is captured straight-on with natural ambient outdoor lighting.

Style

Horizontal, Commercial, Clean

Industries

Alcoholic Beverages

Color

Olive (50%)
Chocolate (30%)
Rust (20%)

Background

Street

Context

Out of Home (OOH)