Formation Games Brand Identity 2025

Description

This image showcases an outdoor billboard advertisement for Formation Games as part of their Brand Identity project, created by Monday Nights. The large rectangular billboard is mounted on an exterior brick wall with concrete pillars and a paved sidewalk running along the base. Two bicycles are parked in racks directly in front of the wall on the pavement. The billboard features a dark textured black background with large blue outlined typography reading PLAYER across the top and bold blue inverted typography reading OWNER across the bottom. Additional white text reads Football-gaming, turned on it's head alongside the Club logo and app store icons. The lighting is natural and even, highlighting the urban street setting.

Style

Horizontal, Commercial, Clean, Minimalist

Industries

Video Games

Color

Background

Street

Context

Out of Home (OOH)