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BrandEuropean Media and Information Fund
ProjectBrand Identity
Digital advertisement display reading Check Before Sharing in a subway station with blurred commuters passing by

European Media and Information Fund Brand Identity 2024

Associated creatives

Cronica
CronicaGraphic Design
Lyft Creative Studio
Lyft Creative StudioMotion

Tags

advertisement displaydigital advertisement displayadvertising displayadvertising posterposter

Description

A vertical digital advertisement display stands in a subway station featuring a campaign poster with bold black typography reading Check Before Sharing. The surrounding station features teal tiled pillars and motion-blurred commuters walking through the corridor. The display includes green accent blocks and institutional logos at the base. The lighting is bright and industrial, characteristic of underground transit spaces.

Style

Vertical, Commercial, Clean

Techniques

Long exposure

Industries

Public Awareness

Color

Jet Black (50%)
Pure White (50%)

Background

Transport Hub

Context

Out of Home (OOH)