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ProjectBrand Identity
Bright turquoise poster in a tiled subway station with bold black and white typography reading open call for fact-checking activities.

Brand Identity 2024

Associated creatives

Cronica
CronicaGraphic Design
Lyft Creative Studio
Lyft Creative StudioMotion

Tags

brand identity posterposterbrand identity

Description

Graphic design poster created for the European Media and Information Fund brand identity project, mounted on a tiled wall within a subway station. The bright turquoise sign features bold black typography and contrasting white text boxes with the words boosting fact-checking activities in Europe. Blurred commuters move quickly past the stationary advertisement in a long-exposure effect. The composition is horizontally framed and clean, highlighting the striking graphic layout against the industrial station background.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Long exposure, Screen print / silkscreen

Industries

Public Awareness

Color

Sky Blue (60%)
Jet Black (40%)

Background

Street

Context

Out of Home (OOH)