Etro Spring 2024 Ad Campaign 2024

Description

This campaign image for Etro features a model with cropped blonde hair and a serious profile view, wearing a textured jacket with an intricate geometric pattern. The subject stands against a dark, moody background featuring fantastical floral motifs, floating blooms, and mystical wildlife scenes reminiscent of a tapestry or mural. The lighting is soft and directional, highlighting the contours of the model's face and the detailed surface of the patterned outerwear. Art direction by Silvia Badalotti and creative direction by Marco de Vincenzo.

Style

Horizontal, Commercial, Moody, Raw

Techniques

3D render / CGI

Industries

Luxury Fashion Houses

Color

Background

3D Rendered Scene

Context

Advertising Campaign