Spring 2024 Ad Campaign 2024

Description

An advertising campaign image features a structured blue leather fringe bucket bag floating in mid-air. The bag is suspended against a dramatic dark blue draped backdrop scattered with small golden star-like points of light. Below the floating accessory, a dark reflective surface provides a subtle grounding shadow and surface sheen. The composition highlights the intricate fringe detailing and the gathered drawstring closure inside the main compartment. This piece is part of the Etro Spring 2024 ad campaign, with creative direction by Marco de Vincenzo and art direction by Silvia Badalotti.

Style

Vertical, Commercial, Moody, Warm

Techniques

3D render / CGI

Industries

Bags & Accessories

Color

Background

3D Rendered Scene

Context

Advertising Campaign