Spring 2024 Ad Campaign 2024

Description

Etro Spring 2024 ad campaign image featuring a cream leather handbag with braided trim and gold hardware against an organic pastel textured backdrop. Art directed by Silvia Badalotti and creative directed by Marco de Vincenzo, the composition centers on a luxury handbag resting on swirling, cloud-like rock formations. Soft lighting highlights the smooth grain of the leather and the polished metallic accents. The background features delicate pastel hues with geological striations and organic sculptural forms. The scene captures an ethereal, tactile atmosphere tailored for luxury fashion promotion.

Style

Vertical, Commercial, Warm, Clean, Tactile, Organic

Industries

Bags & Accessories

Color

Background

Set-dressed

Context

Advertising Campaign