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·Dsquared2 Fall 2025 Ad Campaign monochrome fashion portrait

Brand

ProjectFall 2025 Ad Campaign

Monochrome campaign image of four young male models lounging on a dark concrete floor wearing denim and leather boots for Dsquared2.

Dsquared2 Fall 2025 Ad Campaign 2025

Associated creatives

Dean & Dan CatenDsquared2 Creative Directors

Giovanni Bianco @ GB65Dsquared2 Creative Directors

Mert Alas & Marcus Piggott @ Art PartnerDirected by

Mert Alas & Marcus Piggott @ Art PartnerPhotographer

Caesar Van Den IdsertModels

Daniel LegzdiņšModels

Haley WollensStylist

Karim Belghiran @ Art PartnerHair

Sam Visser @ Art PartnerMakeup

Jenny Longworth @ StreetersManicurist

Julia Lange @ Art PartnerCasting Director

Danny Hyland @ StreetersSet Designer

On set with Partner FilmsLocation

Description

Captured by photographers Mert Alas and Marcus Piggott, this monochrome campaign image for Dsquared2 features a group of four young male models lounging together on a dark concrete floor. The subjects wear styled denim pieces, leather harness boots, and layered accessories under gritty, high-contrast lighting. The composition emphasizes raw textures, deep shadows, and an intimate backstage atmosphere. The brand name Dsquared2 appears prominently in white typography within the frame. Directed by Dean and Dan Caten with styling by Haley Wollens, the image forms part of the Fall 2025 ad campaign.

Style

Editorial, Horizontal, Monochrome, Gritty

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (60%)

Light Grey (40%)

Background

Concrete Texture

Context

Advertising Campaign