BrandDsquared2
ProjectFall 2025 Ad Campaign
Dsquared2 Fall 2025 Ad Campaign 2025
Associated creatives
Dean & Dan CatenDsquared2 Creative Directors
Giovanni Bianco @ GB65Dsquared2 Creative Directors
Mert Alas & Marcus Piggott @ Art PartnerDirected by
Mert Alas & Marcus Piggott @ Art PartnerPhotographer
Irina ShaykModels
Alex ConsaniModels
Achol AyorModels
Rylea BethModels
Dolly BabyModels
Louis BainesModels
Caesar Van Den IdsertModels
Nico CharlentModels
Clement VarinModels
Brian WhitbyModels
Victor PerezModels
Ilias LoopmansModels
Daniel LegzdiņšModels
Haley WollensStylist
Karim Belghiran @ Art PartnerHair
Sam Visser @ Art PartnerMakeup
Jenny Longworth @ StreetersManicurist
Julia Lange @ Art PartnerCasting Director
Danny Hyland @ StreetersSet Designer
On set with Partner FilmsLocation
Tags
Description
This black and white campaign image for the Dsquared2 Fall 2025 ad campaign was photographed by Mert Alas and Marcus Piggott, with creative direction by Dean and Dan Caten and Giovanni Bianco. The frame captures a group of models posing in a dark interior environment with high-contrast low-key lighting. The central model wears a denim jacket and features prominent chest tattoos, surrounded by other models in casual and streetwear apparel. Styling is led by Haley Wollens, with hair by Karim Belghiran and makeup by Sam Visser.
Style
Editorial, Horizontal, Monochrome, Gritty
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black (60%)
Off-White (40%)
Background
Nightclub
Context
Advertising Campaign