BrandDsquared2
ProjectFall 2025 Ad Campaign
Dsquared2 Fall 2025 Ad Campaign 2025
Associated creatives
Dean & Dan CatenDsquared2 Creative Directors
Giovanni Bianco @ GB65Dsquared2 Creative Directors
Mert Alas & Marcus Piggott @ Art PartnerDirected by
Mert Alas & Marcus Piggott @ Art PartnerPhotographer
Irina ShaykModels
Alex ConsaniModels
Achol AyorModels
Rylea BethModels
Dolly BabyModels
Louis BainesModels
Caesar Van Den IdsertModels
Nico CharlentModels
Clement VarinModels
Brian WhitbyModels
Victor PerezModels
Ilias LoopmansModels
Daniel LegzdiņšModels
Haley WollensStylist
Karim Belghiran @ Art PartnerHair
Sam Visser @ Art PartnerMakeup
Jenny Longworth @ StreetersManicurist
Julia Lange @ Art PartnerCasting Director
Danny Hyland @ StreetersSet Designer
On set with Partner FilmsLocation
Tags
Description
This monochrome fashion campaign image for Dsquared2 Fall 2025 was directed and photographed by Mert Alas and Marcus Piggott. The composition captures models including Irina Shayk posed dynamically against industrial metal railings in a dark, textured environment. The styling by Haley Wollens is complemented by hair from Karim Belghiran and makeup by Sam Visser. The high-contrast black-and-white grading emphasizes intricate garment textures, feathered hems, and reflective surfaces.
Style
Editorial, Horizontal, Cinematic, Monochrome
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Pure White (50%)
Jet Black (50%)
Background
Warehouse
Context
Advertising Campaign