Dior Driving awareness and foot traffic using programmatic DOOH 2025

Description

This video presentation showcases a programmatic digital out of home advertising campaign for Dior Sauvage developed by VIOOH Australia, JCDecaux Australia, and GroupM Australia. The slides display campaign objectives focused on driving brand awareness and foot traffic, target audience demographics, campaign specifications across Sydney and Melbourne, and performance results including viewable impressions and lifts in brand familiarity. Accompanying visual elements feature digital billboards displaying the Dior Sauvage fragrance advertisement overlooking busy urban streets and traffic. The presentation format combines structured text blocks with video footage of outdoor advertising displays.