Dior

Mar 2025

This digital out-of-home campaign for Dior Sauvage leverages programmatic advertising across urban centers in Sydney and Melbourne. Developed through a collaboration between VIOOH Australia, JCDecaux Australia, and GroupM Australia, the project focuses on increasing brand familiarity and physical foot traffic within the fragrance and beauty sector. The presentation of the work highlights campaign performance metrics and audience targeting strategies, utilizing a clean and typographic visual language. By integrating digital billboard footage with structured data infographics, the campaign demonstrates an approach to outdoor media in high-traffic commercial environments.

Horizontal, Commercial, Warm, Clean

Typography, Infographics

Fragrance

Brand Film / Corporate Video