Dior
Driving awareness and foot traffic using programmatic DOOH
Mar 2025
Dior implemented a programmatic digital out-of-home campaign to elevate the profile of its Sauvage fragrance across key urban markets. Executed in collaboration with VIOOH Australia, JCDecaux Australia, and GroupM Australia, the initiative leveraged high-visibility outdoor displays in Sydney and Melbourne to drive brand awareness and physical retail foot traffic. The project utilized a series of digital billboards to broadcast visual assets, pairing imagery with clean typography and technical infographics to capture commuter attention. By utilizing programmatic workflows, the campaign optimized placement across busy transit zones to maximize viewable impressions and lift market familiarity.
Horizontal, Commercial, Warm, Clean
Typography, Infographics
Fragrance
Brand Film / Corporate Video
