Dior: Driving awareness and foot traffic using programmatic DOOH
Brand
Date
Mar 2025
Description
Dior implemented a strategic programmatic digital out-of-home campaign to increase visibility and retail foot traffic for the Sauvage fragrance line. Executed by VIOOH Australia, JCDecaux Australia, and GroupM Australia, the project targeted high-density urban areas across Sydney and Melbourne. The campaign utilizes a clean, typography-led aesthetic across large-format outdoor displays. By integrating performance-driven infographics and structured data tracking, the project focuses on measurable brand familiarity and impressions within key metropolitan markets.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Typography, Infographics
Industries
Color
Navy
Pure White
Context
Brand Film / Corporate Video
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