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BrandDior
Projectpre-Fall 2024 Ad Campaign
Model in a draped trench coat holding a patterned tote bag against a neutral studio backdrop

Dior pre-Fall 2024 Ad Campaign 2024

Associated creatives

Maria Grazia Chiuri
Maria Grazia ChiuriDior Creative Director
Margot Populaire
Margot PopulaireCreative Director
Collier Schorr
Collier SchorrPhotographer
Christina Sulpizio
Christina SulpizioArt Director
Alice McGrath
Alice McGrathModels
Diane Tassigny
Diane TassignyModels
Ena Poppe
Ena PoppeModels
Nayonikaa Shetty
Nayonikaa ShettyModels
& Ying Ouyang
& Ying OuyangModels
Elin Svahn
Elin SvahnStylist
Olivier Schawalder
Olivier SchawalderHair
Peter Philips
Peter PhilipsMakeup

Tags

woman in trench coatwoman in coattrench coatbelted trench coatmodel posingwoman holding handbagtote bagpatterned tote bagdark suit jacketsuit jacket

Description

This black and white fashion editorial portrait from Dior's pre-Fall 2024 ad campaign features a model standing against a neutral studio backdrop. The subject wears a tailored dark suit jacket paired with a belted trench coat draped over the shoulders. In one hand, the model holds a large patterned tote bag featuring an architectural print. The composition employs soft, directional lighting that creates a subtle shadow on the plain wall behind. The styling reflects a classic yet contemporary aesthetic with sharp tailoring and clean lines.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Charcoal (50%)
Light Grey (50%)

Background

White Seamless

Context

Advertising Campaign