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BrandDior
Projectpre-Fall 2024 Ad Campaign
Dior pre-fall 2024 fashion campaign featuring two black and white studio portraits of models in coats and black dresses.

Dior pre-Fall 2024 Ad Campaign 2024

Associated creatives

Maria Grazia Chiuri
Maria Grazia ChiuriDior Creative Director
Margot Populaire
Margot PopulaireCreative Director
Collier Schorr
Collier SchorrPhotographer
Christina Sulpizio
Christina SulpizioArt Director
Alice McGrath
Alice McGrathModels
Diane Tassigny
Diane TassignyModels
Ena Poppe
Ena PoppeModels
Nayonikaa Shetty
Nayonikaa ShettyModels
& Ying Ouyang
& Ying OuyangModels
Elin Svahn
Elin SvahnStylist
Olivier Schawalder
Olivier SchawalderHair
Peter Philips
Peter PhilipsMakeup

Tags

woman in coatwoman in black dressmodel posing in studiofashion campaign modelwoman wearing coatcoatwoman in dressblack dressmodelwoman

Description

This diptych fashion campaign image for Dior pre-fall 2024 features two distinct studio portraits captured by photographer Collier Schorr with art direction by Christina Sulpizio and Margot Populaire. The left panel showcases a model wearing a layered coat holding a patterned tote bag against a neutral studio backdrop. The right panel presents a model standing in a black midi dress with a thin belt, posed near a draped dark curtain. Both portraits employ clean studio lighting to emphasize fine tailoring, structured silhouettes, and classic textures.

Style

Editorial, Horizontal, Monochrome, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Off-White (50%)

Background

Set-dressed

Context

Advertising Campaign