Dior Lunar New Year 2025 Ad Campaign 2025

Description

This image for the Dior Lunar New Year 2025 ad campaign features a black quilted leather handbag as the central subject. The bag showcases the iconic Cannage pattern and is adorned with hanging silver-tone metallic charms bearing the Dior lettering. It rests against dark, draped fabric with soft folds. In the upper left background, a distinctive illuminated star graphic casts a warm glow. The composition utilizes low-key lighting and dramatic contrast to highlight the rich texture of the leather.

Style

Vertical, Commercial, Moody

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign