Dior Lunar New Year 2025 Ad Campaign 2025

Description

This image from the Dior Lunar New Year 2025 ad campaign was photographed by Agnes Lloyd-Platt with Maria Grazia Chiuri serving as Dior Creative Director. The vertical composition features an East Asian woman with dark hair holding a structured patterned handbag with gold accents. She wears a light-coloured t-shirt and dark trousers while standing against a dramatic, dimly lit background with geometric shadow patterns. The lighting creates a high-contrast moody atmosphere, casting deep shadows across the scene while highlighting the texture of the handbag and the model's features.

Style

Vertical, Commercial, Moody

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign