Lunar New Year 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This fashion campaign image for Dior Lunar New Year 2025 features a model positioned centrally against a moody grey studio set. The model wears a light-coloured patterned crewneck sweater paired with dark wide-leg trousers, holding a dark quilted leather handbag in one hand and posing with a celestial star prop floating above the other palm. The lighting is dramatic and directional, creating soft shadows across the scene. The composition is vertical and balanced, emphasizing the tailored apparel and accessories.
Style
Editorial, Vertical, Commercial, Moody
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Event
Chinese New Year
Color
Off-White (50%)
Jet Black (50%)
Background
Grey Seamless
Context
Advertising Campaign