Lunar New Year 2025 Ad Campaign 2025

Description

This fashion campaign portrait for Dior captures a female model standing against a dark, moody background with dramatic lighting. She wears an off-white buttoned jacket paired with a long, pleated midi skirt adorned with delicate star motifs. In her hand, she holds a structured white handbag featuring detailed snake embroidery. The composition is shot vertically with high contrast and soft directional lighting that highlights the texture of the garments and accessories. Agnes Lloyd-Platt serves as the photographer for this Lunar New Year 2025 project.

Style

Editorial, Vertical, Moody, Polished

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign