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Outdoor wheatpaste poster campaign for Digs brand identity featuring dog illustrations and photography on a black wall.

Digs Brand Identity 2026

About

An outdoor street view displays a wheatpaste poster campaign mounted on a black wooden wall, created for the Digs brand identity project. The installation features five distinct vertical panels with bold typography, colourful backdrops, playful line-art dog illustrations, and photography of dogs. Palm fronds and a billboard are visible at the top edge above the wall, while a concrete sidewalk and curb run along the bottom. The lighting is bright and natural daylight, casting soft shadows beneath the display.

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Background

Street

Context

Out of Home (OOH)