Digs Brand Identity 2026

About

This project features brand identity packaging design for Digs, showcasing three distinct dry dog food bags aligned side by side against a clean light background. The packaging includes a pink salmon and tuna recipe bag, a blue beef and duck recipe bag, and a yellow chicken and turkey recipe bag. Each bag displays bold, dark brown typography, playful stylized dog illustrations, and clear ingredient percentage breakdowns. The clean studio composition highlights the vibrant pastel color palette and matte finish of the product packaging.