Diesel "The Houseguests" Spring 2025 Ad Campaign 2025

Description

This image from Diesel's Spring 2025 ad campaign, titled The Houseguests, was photographed by Frank Lebon with art direction by Christopher Simmonds and creative direction by Glenn Martens. Two models recline together near a red vehicle, both wearing dark wraparound sunglasses. The male model wears a yellow athletic jacket with black stripes, while the blonde female model rests her head nearby. The scene is lit with direct, dramatic flash lighting, casting sharp highlights and deep shadows across their faces and the surrounding textured surface strewn with debris. The composition captures an intense, moody atmosphere typical of contemporary fashion advertising.

Style

Horizontal, Commercial, Moody, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Background

Garage

Context

Advertising Campaign