Diesel "The Houseguests" Spring 2025 Ad Campaign 2025

Description

This image is part of Diesel's Spring 2025 ad campaign titled The Houseguests, photographed by Frank Lebon with art direction by Christopher Simmonds and creative direction by Glenn Martens. The scene features two models captured from a close-up, low-angle perspective, both wearing thick black-rimmed optical frames with distinctive white irises. The man wears a dark jacket over a patterned graphic t-shirt, while the woman wears a dark strap top. The lighting is low-key and dramatic, creating a moody, cinematic atmosphere against a dark, indistinct background with a vehicle element visible on the left. The prominent red Diesel logo is featured in the upper right corner.

Style

Horizontal, Cinematic, Moody, Retro

Techniques

Low-key / chiaroscuro

Industries

Eyewear

Color

Background

Garage

Context

Advertising Campaign