Diesel "The Houseguests" Spring 2025 Ad Campaign 2025

Description

This campaign image for Diesel titled The Houseguests Spring 2025 Ad Campaign was photographed by Frank Lebon with art direction by Christopher Simmonds and creative direction by Glenn Martens. The scene depicts a group of models positioned dynamically around a wrecked red car indoors alongside a sofa and various props. The diverse cast wears contemporary apparel featuring denim, leather jackets, and branded accessories. The interior environment includes debris, draped curtains, and a small dog sitting beside the couch. The composition utilizes unconventional indoor staging with high-contrast lighting and a stylized narrative approach.

Style

Horizontal, Commercial, Desaturated

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign