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  • ·Diesel Fall 2024 Ad Campaign by Paul Kooiker
BrandDiesel
ProjectFall 2024 Ad Campaign
Four models posing in a textured cardboard environment for Diesel fall 2024 ad campaign photographed by Paul Kooiker

Diesel Fall 2024 Ad Campaign 2024

Associated creatives

Glenn Martens
Glenn MartensDiesel Creative Director
Christopher Simmonds
Christopher SimmondsArt Director
Paul Kooiker
Paul KooikerPhotographer
Cherella Gessel
Cherella GesselModels
Will Core
Will CoreModels
Marjolein Treep
Marjolein TreepModels
and Rolf Van Rooij
and Rolf Van RooijModels
Ursina Gysi
Ursina GysiStylist

Tags

group of modelsmodels posingdiesel ad campaigntextured cardboard setfour models

Description

This image is part of the Diesel Fall 2024 ad campaign, captured by photographer Paul Kooiker with art direction by Christopher Simmonds and styling by Ursina Gysi. The composition features four models posed against a raw, textured cardboard background, creating a sculptural and grounded aesthetic. The styling includes textured coats, heavy boots, and minimal undergarments, highlighting the experimental fabric treatments typical of the brand. Warm, directional lighting casts sharp shadows across the set, emphasizing the tactile qualities of both the garments and the backdrop.

Style

Editorial, Horizontal, Gritty, Raw

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Chocolate (50%)
Beige (50%)

Background

Textured Backdrop, Rooftop

Context

Advertising Campaign