Diesel Fall 2024 Ad Campaign 2024

Description

This image for the Diesel Fall 2024 ad campaign, photographed by Paul Kooiker with art direction by Christopher Simmonds and styling by Ursina Gysi, features five models posing dynamically against a textured brown backdrop. The group showcases diverse modern streetwear and statement apparel, including a bright orange patterned two-piece outfit with fringe, graphic sleeveless tops, textured leather pieces, and sleek footwear. The composition highlights distinct individual postures, casting pronounced shadows across the rough surface behind them. Directed by Diesel creative director Glenn Martens, the campaign captures a raw and experimental aesthetic with earthy tones and bold styling.

Style

Editorial, Horizontal, Earthy, Grainy

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Textured Backdrop, Bridge

Context

Advertising Campaign