Logo
  • Home
  • ·Media
  • ·Diesel Fall 2024 Ad Campaign Fashion Editorial
BrandDiesel
ProjectFall 2024 Ad Campaign
Group of models in textured winter outerwear and boots posing against a rustic cardboard backdrop

Diesel Fall 2024 Ad Campaign 2024

Associated creatives

Glenn Martens
Glenn MartensDiesel Creative Director
Christopher Simmonds
Christopher SimmondsArt Director
Paul Kooiker
Paul KooikerPhotographer
Cherella Gessel
Cherella GesselModels
Will Core
Will CoreModels
Marjolein Treep
Marjolein TreepModels
and Rolf Van Rooij
and Rolf Van RooijModels
Ursina Gysi
Ursina GysiStylist

Tags

fashion models posinggroup of modelsmodels in textured outerwearwinter outerwearshaggy textured vestfluffy coatpatterned dressknee-high bootshandbag

Description

This fashion editorial image for the Diesel Fall 2024 ad campaign, photographed by Paul Kooiker with art direction by Christopher Simmonds and styling by Ursina Gysi, features a diverse group of models posing against a textured cardboard backdrop. The composition presents multiple individuals showcasing eclectic winter outerwear, including shaggy textured vests, fluffy coats, and patterned dresses paired with knee-high boots and handbags. The lighting creates pronounced shadows, enhancing the raw, tactile quality of the set and garments. The colour palette leans into earthy and neutral tones with subtle pattern highlights across the apparel. The overall presentation reflects an art-directed campaign style with an edgy, experimental register.

Style

Editorial, Horizontal, Earthy, Gritty

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Chocolate (50%)
Beige (50%)

Background

Concrete Texture

Context

Advertising Campaign