ProjectBrand Identity

a new generation of drinkers Brand Identity 2026
Associated creatives
Tags
Description
A close-up studio arrangement showcases stacked cardboard beverage packaging for Dickie's Ginger, designed by Pendo with photography by Grady Mitchell and Niko Myyra. The modular carton boxes feature a palette of pastel green, cream, soft pink, and pale lavender with contrasting bold typography and mascot floral motifs. Direct sunlight casts crisp diagonal shadows across the geometric grid of boxes, highlighting the matte paper texture and clean print production across multiple flavor varieties.
Style
Vertical, Commercial, playful, Pastel, Graphic
Techniques
Typography, Hard Light
Industries
Beverages
Color
Cream (40%)
Mint (30%)
Blush (30%)
Context
E-commerce / Product