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Stack of colorful pastel Dickie's Ginger beverage boxes with bold typography under direct diagonal sunlight.

a new generation of drinkers Brand Identity 2026

About

A close-up studio arrangement showcases stacked cardboard beverage packaging for Dickie's Ginger, designed by Pendo with photography by Grady Mitchell and Niko Myyra. The modular carton boxes feature a palette of pastel green, cream, soft pink, and pale lavender with contrasting bold typography and mascot floral motifs. Direct sunlight casts crisp diagonal shadows across the geometric grid of boxes, highlighting the matte paper texture and clean print production across multiple flavor varieties.

Brand

a new generation of drinkers

Project

a new generation of drinkers Brand Identity 2026

Keywords

beverage packaging designbeverage packagingpackaging designcardboard packaging boxescardboard boxespackaging boxesginger beer cartonscarton boxes

Credits

Pendo
Design
Grady Mitchell
Photography
Niko Myyra
Photography

Styles

VerticalCommercialPlayfulPastelGraphic

Techniques

TypographyHard Light

Industries

Beverages

Context

E-commerce / Product
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